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Weekly Wrap-Up 002

Weekly Wrap-Up 002

by Max Zhiltsov

7 months ago


Weekly Wrap-Up 002

by Max Zhiltsov

7 months ago

Weekly Wrap-Up 002
Photo by JJ Ying on Unsplash

From The Editor: Max Zhiltsov

We're here with our weekly wrap-up again. This week was busy and fruitful for new artists joined the Library with their books.

Not every submission is ready to be published right away, so now we have a little queue of titles to be added. This is exciting!

Artists joined this week: 

David Zheng
Chantal Rense


See their four books in the Library.


How Do We Grow?

The key source of visitors and subscribers is our numerous publications on social networks and your shares. We have doubled Reach, Post interactions and Video views metrics this week on Facebook.

And brought our Twitter alive. Now it gives great exposure: 

We have also started testing paid advertising channels and formats this week to let more people know about The Phooks and bring sales to the books we have.

Your support by sharing and recommendations to friends is always critical. Please do that for the common good.


Some Improvements

  • Orders from two or more Artists
    It was in testing, but now it works and you can order from two artists from different locations at the same time. The shipping cost will be combined and calculated on the checkout.

  • Cheaper shipping methods
    Trackable orders are safe but over expensive in some cases. We're adding new rates to make it better for you.

  • New, reduced sales commission for Sellers
    Commissions were relatively low to the market but we made them even lower.

    • For products priced above $15
      5% from ordered products cost + $3 fixed 

    • For products priced below $15
      5% from ordered products cost + $1 fixed 

      So now it finally makes sense for low price products like small zines to be sold on The Phooks.


What's next?

The platform works, the audience and the library are growing. Now it is time to focus on content.

We're planning to publish first interviews and tell you about a periodical printed zine, a "book on photobooks" which concept and design are in progress.

Would it be the first step towards The Phooks Publishing House? The time will show.


Stay tuned,
Max & The Phooks



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